Press Release
FRESH, NEW TECHNOLOGY SHOWCASE AT RETAILVISION SHOWS OFF UNIQUE DEVICES TO HUNDREDS OF KEY INDUSTRY LEADERS
ORLANDO, FL, April 15, 2008 – The Sightline Group and Everything Channel played host to several emerging companies at RetailVision’s newest technology showcase event: FRESH, A First Look at New Technology. After reviewing applications from hundreds of potential companies and contacts, these selected developers demonstrated their new technology products to more than 200 retail, e-tail and direct marketing decision-makers at RetailVision held at the Hyatt Regency Grand Cypress. The technologies chosen for the FRESH event were judged to be the most innovative new devices coming to consumers in the near future.
RetailVision is a national event that brings technology manufacturers together with retailers from the U.S. and Latin America. FRESH partnered with RetailVision to provide a platform for unique emerging companies to unveil new technologies designed for consumers, most of which are not available in retail outlets and some innovations never seen in public before. FRESH offered a lively multimedia platform for these participating companies to demonstrate their innovative new technologies:
| Company Name | Product Name | Capability |
| Aerielle, Inc. | i2i Stream | Wireless digital audio device that allows users to broadcast and share music files to other i2i Stream users |
| Green Plug | Green Plug | Green Plug Universal Power Protocol (UPP), charging technology standard component chip |
| Heavy Digital | The Nomad | Mobile-based media entertainment backpack device |
| Mojo Mobility | Mojo | Wireless mobile device charging without wires or interconnect; Near Field Power |
| OQO Inc. | Model 02 | Ultra Mobile full performance PC that fits in the palm of your hand |
| Silicon Valley Global | TuneBug | A tiny MP3 player that uses a variety of surfaces as its speakers to amplify music |
| Toucan Global, Inc. | Snap | Personal Internet Communicator talk free worldwide; one touch to talk, again to conference |
| Vudu, Inc. | Vudu | Elegant HD video service that delivers instant access to over 6K movies and TV shows |
| Zyxio, Inc. | Swooswee | Breath Interactive Technology (patented navigation method using your breath) |
As an added benefit for being selected, participating companies have the opportunity to continue to engage in one-on-one discussions with attendees, key retail merchandising, buyers and executives during the three-day event.
“Giving retailers a first look at new technologies at FRESH is a new forum for technology developers to showcase their unique devices prior to a formal product launch. It’s the best stage for retailers to learn about these new technologies and products before deciding what they will carry,” said Fred Brown, partner, The Sightline Group. “These emerging companies exemplify what FRESH is all about - the ability to give new and existing ventures the opportunity to generate awareness and demand among key channel decision-makers.”
Over the course of the three-month search, submission, nomination and selection process more than 1,000 contacts were engaged. A complete list of the participating companies and products featured at the first FRESH showcase event are available at www.freshnewtechnology.com.
About Everything Channel (www.everythingchannel.com, www.channelweb.com):
Everything Channel is the global leader in technology sales and serves as the one-stop-shop for the sales channel that drives 75 percent of technology sales throughout the world. IT suppliers and solution providers turn to Everything Channel to manage and accelerate their business. Everything Channel provides the answer to strategy and branding, online marketing, research/market intelligence, lead generation, branded and custom events, education and workflow tools targeted to those who buy and sell through the channel. Everything Channel is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
About United Business Media Plc:
United Business Media Plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 5,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
About The Sightline Group:
The Sightline Group is a hands-on consulting group of experienced executives that offers sales and marketing strategy, execution assistance and product launch expertise across numerous consumer technology product categories. The firm works with clients ranging from start-ups to Fortune 500 companies. The firm has earned an unparalleled reputation for forging vital alliances. Using its strong relationships with key executives across all major channels — retailers, e-commerce vendors, catalogers, VARs, SIs and OEMs — The Sightline Group can quickly introduce clients and their products to the right people. Past clients include Logitech, iRobot, Acer, Qualcomm and Eye-Fi. For more information, visit www.sightlinegroup.com.