Fresh in the News
From The Sightline Group in conjunction with Distree Events
Searching for New Technology to Honor at European Channel Event
Powerful Opportunity to Generate Awareness and Demand among EMEA's Top Distributors, Retailers and E-tailers at DISTREE XXL: Applications to Demonstrate Products Now Accepted
Distree Events, in conjunction with The Sightline Group, has announced it is bringing the successful Fresh: A First Look at New Technology event to DISTREE XXL, EMEA's premier annual channel event, to showcase new and emerging technologies not yet available in the regional channel. Vendors selected with the most innovative new technology will be introduced and showcased to decision-makers from hundreds of retailers, e-tailers and distributors from across the region. Application forms may be found at www.freshnewtechnology.com
"This is an incredible opportunity for vendors to generate demand, drive awareness and open up tangible channels for their products within the EMEA market," said Fred Brown, partner at Sightline Group. "DISTREE XXL" is the ultimate event for retailers, e-tailers and distributors to learn about new products and technologies."
Eligible products for inclusion need not be shipping, but must be demonstrable and represent a new or emerging product for the channel in EMEA. Each chosen participant will be given the chance to highlight the key benefits and features of their product or service on stage before EMEA's most powerful and influential channel audience. The 'Fresh' presentations represent a fast moving production showcasing new technology from qualified vendors, offering the region's leading channel players a 'sneak peek' and a chance to discover the hottest new technologies.
"We're delighted that the Sightline Group has decided to bring 'Fresh', their exciting and highly effective product showcase session to DISTREE XXL," said Farouk Hemraj, CEO at DISTREE Events. "It is the ideal platform for vendors to reach out to the EMEA channel and for delegates to stay in touch with the latest technology products."
DISTREE XXL takes place in Monaco from February 8-11th 2011.
About Sightline Group
The Sightline Group offers sales and marketing strategy, execution assistance and product launch expertise across numerous consumer technology product categories. The firm works with clients ranging from start-ups to Fortune 500 companies. The firm has earned an unparalleled reputation for forging vital alliances. Using its strong relationships with key executives across all major channels - retailers, e-commerce vendors, catalogers, VARs, SIs and OEMs - the Sightline Group can quickly introduce clients and their products to the right people. Past clients include Logitech, iRobot, Acer, Qualcomm and Eye-Fi. For more information, visit www.sightlinegroup.com
About DISTREE XXL
DISTREE XXL gathers the top IT & CE distributors and retailers from more than 80 countries in EMEA. The region's largest e-tailers will also attend DISTREE XXL 2011, reflecting the growing importance of online sales within the EMEA channel. DISTREE XXL is based on one simple but powerful concept: we bring high-level buyers into productive contact with vendors. Visit www.distree.com/xxl
For More Information Contact:
Fred Brown
The Sightline Group
fred@sightlinegroup.com
(805) 568-0888
Liz Madden
The Sightline Group
lmadden@sightlinegroup.com
(617) 275-2422
www.sightlinegroup.com
www.freshnewtechnology.com
