The Award Show that Honors New Technology Before Key Channel Decision-Makers
In conjunction with Distree Events
The Fresh Award Show is a staged production variety show for new technology: pure "infotainment".
A cutting edge alternative to a traditional conference panel, Fresh was created as a platform to award emerging technologies in the presence of key decision makers for the consumer market channels.
Fresh is an entertaining and lively industry awards program and show of new technology at leading industry events around the globe.
It's also a bona fide hit with retailers, e-tailers and distributors the world over. By fulfilling the buyers' unending search for innovative technology, Fresh provides a sneak peek at what's coming soon to the marketplace, and is one of the key reasons these executives leave their office and attend the event.
Fresh's creator Fred Brown of the consulting group, Sightline, is the dynamic onstage host of the emerging technology awards show, entertaining crowds of retailers, e-tailers and distributors by bringing the "best of" new products to light at industry events in a fun way.
The packed Fresh segments blend a "Fresh Award" presentation with a fast-paced, gee-whiz demonstration of the winning emerging technology, featuring probing questions that channel executives and buyers in the audience would want to ask.
Winning vendors are interviewed on stage to discuss and demonstrate their products. These interviews are designed to showcase a product’s most significant features to the broadest range of buyers. Afterwards, interested retailers, e-tailers and distributors can follow up with winning Fresh companies in the reFreshingly laid-back Fresh Café, where both parties can "have an adult conversation" about partnership opportunities.
This engaging format has made Fresh a tremendous success right from it's inception, and it's consistently rated the number one program in retailer audience member surveys at every event it's featured at.
Format aside; the reason why Fresh has been such a hit with the retailers, e-tailers and distributors is the new technology on display. Channel executives most often stated reason for attending industry events is to find new technology and services.
Fresh Award candidates are identified through referrals from Venture Capitalists, Fresh Selection Committee and industry contacts. Applicants can also apply to the freshnewtechnology.com website. Award winners that appear on stage are the best of the "compelling new technology" as selected by the Fresh Selection Committee.
Fresh has extended its energy and global reach. The Fresh Awards are currently presented at leading industry events around the world, including Distree EMEA in Monte Carlo and Distree Latin America in Brazil.
Fresh is also fun. The rapid-fire Fresh Awards Show format was created out of the necessity to not be boring. Most buyers and executives would agree: Mission accomplished.